On May12th, BILLY ELLIOT THE MUSICAL celebrated its 10th birthday with a special gala event—attended by stars like Elton John and David Furnish!  The anniversary performance had a special twist, with six boys tag-teaming the role of Billy throughout the night and the finale including 90 past and present ballet girls dancing in the aisles of the auditorium. The official hashtag #Billy10 was trending on Twitter for most of the day and generated a staggering 11.8 million impressions!


Speaking of social media, as we celebrated this important milestone for the show, we worked closely with ticket agents to make sure that every single one of their Twitter and Facebook fans knew all about it. Our team shared content created for social media and worked to increase engagement with the agents’ followers. This offered great extra profile for the show, and steered customers towards active birthday sales promotions.


We are delighted to continue working on BILLY ELLIOT, which has so far been seen by over 10 million people worldwide. Here’s to the next ten years!