“What a delight it is to enter the world of ONCE ON THIS ISLAND!” raves The New York Times. And Time Out New York cheers, “After seeing this imaginative and dynamic musical, you may feel once is not enough!” This is the sweeping theatrical power of ONCE ON THIS ISLAND, which opened December 3rd to glorious reviews.
The AKA team sprang into action, spreading the great news with impactful ads in The New York Times and New York Magazine, on Times Square billboards (digital and static), and with high-impact digital placements. Every piece of creative, from print to eblast to banner ad, was designed to evoke the way the show bursts with Caribbean sunshine.
Audiences are really engaged and excited about this very special production. And they just can’t get enough of all the great content created by our Social Team—in fact, ONCE ON THIS ISLAND has one of the top growing social channels amongst new shows this season. Check out the show on Facebook, Instagram and Twitter—and then gather around for the musical NY1 hails as “exhilarating theater! It’s impossible to resist!”