The Broadway comedy about the comedy of Broadway, IT’S ONLY A PLAY, is coming to New York in August, but we kicked off our campaign in June with:
- An American Express presale, supported by a national Telecharge eblast
- A full page announcement ad in The New York Times
- A stunning direct mail piece
- And the national inside cover of The New Yorker
Keep an eye out for the show’s stellar new art and TV spot, scheduled to drop in the next few weeks.
IT’S ONLY A PLAY begins performances August 28th and tickets are going like crazy! CLICK HERE to find out more about this star-studded show. In the meantime, we’ll see you at the stage door!