Wonka fever has hit Broadway, and CHARLIE has just rolled out a confectious new campaign across all media platforms—showcasing the high praise the show continues to garner on social media from legions of fans, and welcoming new audiences to join the imagi-Nation.

For television and radio, we continued the storytelling from our pre-opening campaign that “Wonka-fied” New York, and added real tweets and Facebook reviews to the mix, as well as a soundscape of multiple VOs. All together, it creates a fun new concoction that matches the excitement of the fans—young, old and young at heart.

And for our upcoming out-of-home dominations of the American Airlines terminal at JFK Airport and Rockefeller Center Subway Station—perfectly timed for the holidays—be on the lookout for a takeover full of delectable color and Wonka-sized wit that also highlights the sheer number of raves from fans.

Watch the new TV spot for yourself!