06/28/2019

Kenneth Cole Celebrates Pride With The Prom

A fully integrated campaign aligns the show with LGBTQ history

Over the last year, The Prom has developed a rich partnership with Kenneth Cole, and for Pride Month, the cast became the faces of Kenneth Cole’s Tied With Pride campaign. The many highlights of the month included a video starring the cast that appeared on Kenneth Cole’s YouTube page; a live Pride celebration at the brand’s downtown flagship store, featuring a performance from cast members; and an intimate dinner where Kenneth Cole himself spoke to guests, including members of the Prom family, about the rebellious roots of the entire Pride movement.

With coverage everywhere from The Cut to Theatermania, these moments emphasized The Prom‘s joyous, inclusive spirit and highlighted how it resonates with the larger LGBTQ community.