The largest light festival to hit London opened January 14 and took over the capital, keeping it glowing through the week. Produced by Artichoke and supported by the Mayor of London, this event included a host of international artists illuminating the city from major hot spots like Trafalgar Square each night. It even closed down Oxford Street!
AKA London supported with a media campaign across major national press and online publications. Additionally, mobile users near key sites to the festival were able to access exclusive content about the installations.
Visit AKA’s website for the Lumiere Festival here.
Be sure to watch AKA’s Lumiere London trailer too. WATCH HERE.