The success of the London Olympics relied on great teamwork and that’s also true of marketing campaigns this summer!

In the lead up to London 2012, our London team worked closely with McDonald’s to develop a recognition and reward scheme for the Olympic Games’ volunteer program. As the official sponsors of the program, McDonald’s trained over 70,000 ‘Games Makers’ who received exclusive access to a dedicated site where they could take advantage of theatre tickets priced at just £20.12.

To find out more about our exclusive reward and recognition scheme with McDonald’s visit our international website.