08/22/2018

Lush First Looks at American Son

American Son is a gripping, provocative play, and this fall’s Broadway production will deliver those thrills with an exquisite cast, director, and design team.

Those ideas shaped AKA’s first look campaign.

A gripping photo series, which premiered in Vanity Fair, hints at the explosive story—the tension of two characters caught in an unexpected situation— while delivering gorgeous shots of stars Kerry Washington and Steven Pasquale. A similar mood inspired a fast-paced, propulsive television commercial and an official website that hooks visitors with suspenseful motion graphics. Together, these pieces show audiences why American Son will the edge-of-your-seat standout this fall.