04/26/2016

MAMBO MATILDA

In honor of MATILDA’s 3rd Anniversary on Broadway, the AKA team created a new video series called: “The Matildas Learn How To…” This fun series follows the four actresses currently sharing the role of Matilda as they learn new activities inspired by the plot of the show. On April 1, we filmed the first video at a Mambo Salsa Class (Mrs. Wormwood’s favorite!) at Broadway Dance Center. The girls had a blast, and you can catch all the fun—and maybe pick up a step or two—by watching here.

 

The video went live on April 14 across all of MATILDA’s social channels. Broadway Dance Center also promoted the video to their combined social fan base of 200,000+. But we didn’t stop there. Thanks to our partnership with Broadway World, the video is also featured on their website, social channels (a reach of 288,400+), and their Apple TV channel.

 

We can’t wait for everyone to see what the Matildas learn next (hint…we hope they’re not afraid of heights).

 

For more information about MATILDA, visit MatildaTheMusical.com