Last month, Matilda the Musical wished creator Roald Dahl a happy birthday by celebrating Roald Dahl Day Dahl MONTH. Not satisfied with just one day to honor the birthday of world’s greatest storyteller, AKA expanded the festivities to Roald Dahl Month with several initiatives, including Broadway’s first ever Google Hangout Crash in which Matilda cast members “crashed” MATILDA fans’ very own Google hangouts. We also hosted two Google Book Club hangouts with Roald Dahl’s daughter, Lucy Dahl; Fantastic Mr. Fox with Dahl’s granddaughter, Chloe, and The Twitshosted from inside Dahl’s actual writing hut in Great Missenden, UK !

Next time you pass through Times Square, keep an eye out for Matilda’s Double Billboard, which recently went up. Also, for those watching the new fall TV lineup, the show’s new spots recently began airing. Click here to take a peek!