02/26/2015

MATILDA: OPENING NIGHT SPECIAL

MATILDA opened last week to rave reviews! Read what Ben Brantley of The New York Timeshad to say about the miraculous show here. For more spectacular reviews, visit the MATILDA website HERE.

Continuing our partnership, Google and AKA created a special week of activities to celebrate opening. The partnership included a Google+ Scavenger Hunt on the MATILDA website, a Google Chrome Wallpaper “skin” for MATILDA, a Google Hangout with cast members and Sophie LaMontagne from Georgetown Cupcakes, and a special Google Offer for $5 off a cast album. This delightful series of events was a Broadway first and a lot of fun!

At the opening night celebration, the AKA Broadcast team shot a fabulous red carpet video, featuring interviews with celebrities, the cast and more! CLICK HERE to watch.

We hope you saw our gorgeous PlaybillBroadway World and New York Magazine Vulture takeovers! If you missed them, CLICK HERE to view the magic.