Direct from its sold-out smash run in London, A Clockwork Orange is arriving this fall at New World Stages. To amplify the audience awareness, we’re currently ramping up a very targeted media campaign. It utilizes not one, but two pieces of creative that have been designed to appeal to specific audience segments. Already in the market place are Youtube, Facebook and programmatic campaigns, phone kiosks and ads in the Village Voice.
And now we’ve just begun a 5-week LinkNYC campaign with over 200 screens across the Theater District, Chelsea and Hells Kitchen. The two different creative designs appear in hyper-targeted locations that match the desired audience demographics—an approach also being used for the street team flyers and promotional merchandise.