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MEMPHIS RINGS IN 2012 WITH A WHOLE NEW LOOK!

january 2012

This month, MEMPHIS THE MUSICAL takes over 50% of all 2-sheet platform posters (over 520 posters total) in NYC subway stations. We negotiated to receive half of the posters free-of-charge. The campaign is an aka media first with 50% of the sites guaranteed in prime city locations. The posters utilize five brand-new looks for the show to showcase MEMPHIS as the fun, passionate, must-see hit that it is.