This month, AKA partners MEMPHIS THE MUSICAL with Coca-Cola, in a unique in-store promotion of a MEMPHIS enter-to-win contest promoted with multi-packs of Coca-Cola. Available at 52 ShopRite locations throughout the Tri-State area, the contest is promoted with Coca-Cola/MEMPHIS branded point-of-sale materials, online and in ShopRite advertising. Reaching over 4.6 million shoppers over 4 weeks, with online and print reaching a further 6 million. WBLS-FM supports the partnership with almost $100,000 in media value through live on-air dial to win contests, pre-recorded promos, and appearances by DJs in-store. The overall promotion delivers over $450,000 in value for under $3,000 spend!