11/09/2017

MISS SAIGON GOES TO ELSIE FEST

AKA secured MISS SAIGON an exclusive performance opportunity at Elsie Fest 2017—the now-annual concert for Broadway fans hosted by Broadway and TV star Darren Criss. With 5,000 people in attendance, MISS SAIGON was the only show on site officially represented. The activation included bountiful media promotion before the event, on-site activation hosted by our Broadway Ambassadors, and a live performance of two songs by our stars, Eva Noblezada and Alistair Brammer. It’s terrific exposure in front of an audience that we know are primed to buy—and it was all made possible thanks to the strong collaboration between our Media and Marketing & Partnerships Departments.