On April 4th, custom API Integration of the ticketing platform Tessitura went live for MTC’s Go Green renewal campaign. This project creates a user-friendly online space for subscribers to renew and manage their subscriptions, while also automating the process on the backend for MTC—something which was done completely manually in all previous seasons.
The development process was intricate and intensive—above and beyond the ordinary design and build of a website. To tackle this, the AKA team did extensive research on user experience and form design, mastered the extremely finicky Tessitura API, and held weekly collaborative meetings with the client to review MTC’s business structure and strategy for the new season.
We’re pleased to say that after within its first weeks, this year’s Go Green campaign was already ahead of the previous year’s campaign in number of subscriptions. Kudos to the AKA teams who helped make this such a success!
For more information about MTC, visit ManhattanTheatreClub.com