AKA is kicking off 2013 with a fresh, new logo. We used the idea of ‘Moving Forward’ as a conceptual starting point in our exploration to find a brand that illustrates AKA’s focus on innovation and cutting-edge advertising. AKA NYC Senior Designer and branding specialist Adam Neumann, led the redesign:

“The mark flips part of the ‘K’ to become a forward-pointing icon which leads a viewer through our company materials. We built upon our existing color scheme, adding purple to our red and blue while incorporating gradients within this palette to add theatricality and flair to the overall look. AKA’s new brand identity reflects the contemporary, forward-thinking company we are and the dedication and passion we bring to our clients.”