In September, AKA launched the NEW YORK THEATRE WORKSHOP’s new website—a significant achievement for our Digital team, and a wonderful collaboration with this great institution. We were tasked with establishing an online brand aesthetic, an engaging and simple user experience, and a streamlined purchase path—and we were up for the challenge! To deliver to these needs we designed and developed a mobile first site, meaning we began with the mobile design, and then extended out for PC, ensuring a seamless user experience on all platforms.
Add in an e-commerce integration with Spektrix, plus a custom content management system allowing autonomous site management, and now NYTW is web ready and looking better than ever!
Go ahead and explore the whole site on all of your devices at nytw.org.