AKA has recently completed a rebranding project for the Olney Theatre Center in Maryland. The new identity coincides with the institution’s 75th anniversary and the arrival of Martin Platt as Artistic Director. It communicates the excitement of the live theatre experience and the diversity of content offered at OTC. The project began with a new logo, distilling down to an (O!) which serves as a recognizable and versatile branding element. Furthermore, aka designed the theatre’s new season brochure and social media skins, developing cohesive branding (logo, key art, type) across all communications that will make Olney’s presence in the D.C.-area market more visible than ever before, as this storied institution looks boldly to the future with a striking new look.
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