In honor of Breast Cancer Awareness month, AKA was thrilled to create a cause marketing initiative for the hit Broadway musical ROCK OF AGES called “RAISE YOUR CUPS FOR THE CURE.” AKA secured a partnership with Hard Rock Cafe’s Pinktober campaign to raise awareness and funds for local and international breast cancer charities. Proceeds from the sale of a limited-edition, pink version of the fan favorite “Hooray for Boobies” t-shirt and a “Pinktober-ade” vodka martini were donated to Pinktober at the end of the six week campaign.
This effort was supported by a multiplatform, co-branded media program that included subway two-sheets, a radio partnership with LITE FM, print, digital fitness and elevator screens, and online media. The AKA creative team even refreshed the ROCK OF AGES key art to give it a pink flair!
CLICK HERE to learn more about this program.