Raise a cup to life and to Bartlett Sher’s new production of FIDDLER ON THE ROOF that opened on Broadway just before the holidays. Rave reviews in hand, AKA rolled out a post-opening national refresh, creating new Television, Subway and Times Square-area posters, and an eye-catching series of New York Times ads. We want to continue to ensure audiences take part in this musical tradition.
Check out some of the wonder of wonderful reviews below, and watch our new TV spot.
“ELECTRIFYING. BARTLETT SHER DIRECTS A SUPERB NEW PRODUCTION OF A MUCH-LOVED MUSICAL THAT STRIKES HOME WITH UNUSUAL FORCE.” –Charles Isherwood, The New York Times
“***** A MAGNIFICENT, LIFE-AFFIRMING PRODUCTION DIRECTED BY BARTLETT SHER. DANNY BURSTEIN IS NOTHING SHORT OF A MIRACLE.” –David Cote, Time Out New York
Now playing at the Broadway Theatre. For more information, visit FiddlerMusical.com.