Bartlett Sher’s production of FIDDLER ON THE ROOF is truly a celebration of life. It’s that joyful and exuberant spirit that inspired AKA’s latest campaign that we’re calling “To Life!” Showcasing the energetic and vibrant new photography from Micaela Rossato, this exciting campaign is already rolling out across all media platforms. Be sure to look out for the taxi tops and bus wraps!


Our Content Team also deserves a toast for creating an energetic, new TV spot as part of the refresh campaign. They utilized footage from the pre-opening shoot and set it to “To Life, L’Chaim!” from the recently released FIDDLER revival cast album. Audiences will definitely be feeling the love, laughter and life at the heart of this great classic.


For more information about FIDDLER ON THE ROOF, visit FiddlerMusical.com