ROCK OF AGES is pampering the women this winter with Ladies’ Nights! Every Tuesday in February and March, ladies can enjoy complimentary cocktails and fun activities before the show. In addition to managing the planning and execution of all events, AKA secured the partners for the campaign, including Kiehl’s, MAC Cosmetics, Body & Pole, Gina Le Salon, Quinn’s, Vada Spa and Manicube.
The promotion has been supported in print with full page ads in regional issues of Elle, Cosmopolitan, Marie Claire, and InStyle. Additional promotion included distribution of collateral to local spas and salons, e-blasts, on Gilt City’s “Gilt Women” platform, Playbill ads, and on all ROCK OF AGES and partner social media platforms. The most recent Ladies’ Night was covered editorially by NBC for inclusion on New York Live on LXTV and for a feature on Taxi TV.
Learn more about the events by visiting RockOfAgesMusical.com/LadiesNight.