02/26/2015

ROCK OF AGES: TONIGHT I ROCK!

ROCK OF AGES kicked off its fourth smash year on Broadway with a new creative campaign – TONIGHT I ROCK! – depicting regular people by day who totally rock out by night at Broadway’s Best Party. The exciting new creative was rolled out across Manhattan, targeting spring tourists, office workers, transit riders, and pedestrians through an incredible outdoor advertising buy, featuring digital urban panels throughout the city, subway interior cards across multiple lines, and an impressive branded interior take-over on the Shuttle train between Times Square and Grand Central Station.