In the last quarter of 2017, AKA formed a new relationship with one of NYC’s most iconic destinations—Rockefeller Center. Modeled after the successful Broadway Ambassador program, AKA has created a new program aptly named Rockefeller Ambassadors. These Ambassadors, who are hired, trained, and managed by AKA on behalf of Rockefeller, serve as day-to-day roaming concierges at Rockefeller Center, answering questions about The Rock, its many shops and restaurants, and New York City fast facts. In the first two months of its launch, the program has seen so much success that we’ve already extended its hours. Tourists have even been writing to Rockefeller Center to rave about the Ambassadors. The entire team—both in the plaza and at Rockefeller Center—is thrilled with this new extension of the Rockefeller Center family.