ROCK OF AGES is excited to be the first Broadway show to take over all the subway turnstiles at the Times Square subway station. This hot new ad buy is part of a larger winter transit advertising campaign, which also included additional subway branding. AKA branded the turnstiles at all 10 entrances to this heavily trafficked station to catch the eye of commuters and tourists as they enter and exit the station. The turnstiles will be seen throughout the winter, resulting in thousands of branding impressions per day. In addition to that, they’re freakin’ awesome!