Social Media Playwriting for The Sound Inside

Adam Rapp helps us put the play’s characters online

Adam Rapp’s play The Sound Inside is a taut thriller, and as we build awareness in advance of the first preview on September 14, we want our social media campaign to have a similar flair. That’s why we’re working with Rapp himself to create social accounts for the play’s characters, letting them have online conversations that both introduce their personalities and tease the mystery that unfolds on stage. Anyone can follow “Bella” and “Christopher” now, so they can read along as things get suspenseful. And of course, to find out what happens next, social media followers can see the show at Studio 54.