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STILETTOS AND SEQUINS COME OUT FOR STRICTLY BALLROOM

september 2013

Monday, August 5th saw the launch of Baz Luhrmann’s Strictly Ballroom the Musical—opening in Sydney, Australia in April 2014 and produced by Global Creatures (King KongWalking with Dinosaurs The Arena Spectacular)

Launch day started with a media call for over 100 of the world’s key media outlets. Baz Luhrmann, Catherine Martin and the entire creative team addressed the press, taking questions and finishing with a fast and furious ballroom dancing presentation. (Check out those wigs!)

The evening saw over 1,000 invited guests, including top group bookers, promotional partners, competition winners and ticket agents, attend a lavish event with Baz at the Sydney Town Hall, which had been decked out as the “Warawee Ballroom Dancing Championships.”

Of course, by the end of the night everyone was on their feet and dancing to the show’s signature tune, “Love Is in the Air!”