02/26/2015

SUMMER ROCKS AT SIX FLAGS!

AKA rocked America’s largest regional theme park this summer with an integrated partnership between Broadway’s ROCK OF AGES and Six Flags Great Adventure in New Jersey.

Targeting a broad demographic in the peak of summer leisure, ROCK OF AGES covered the park with outdoor signage, TV and radio spots in queues, strategically placed digital signage, collateral distribution, and online presence.

Furthermore, Six Flags featured an entire ROCK OF AGES Day this August, bringing Broadway’s biggest thrill ride to park guests with an exciting performance by the cast, prizes, and an ’80s costume contest – all heavily pre-promoted in the park.

Get ready for more fun this fall as the partnership continues into Fright Fest 2012!