SUNDAY IN THE PARK Opening Night: The “Social” Event of the Year

A star-studded audience. Unanimous raves. The grand opening of the dazzlingly renovated Hudson Theatre. There was so much to cheer about at SUNDAY IN THE PARK WITH GEORGE’s gala Opening Night on February 23. The whole evening was itself a work of art, from red carpet arrivals to the after party at the New York Public Library. AKA’s Digital and Social team covered it all—live!—across Facebook, Twitter and Instagram.

A few highlights:
     • #SundayintheParkwithGeorge trended locally and nationally on Twitter.
     • Total mentions: 7,855
     • Total posts across social media: 7,198
     • Estimated impressions received: 63.7 million
     • Two widely successful GIFGIF machines mesmerized partygoers.
        Check out the galleries here: