02/26/2015

SXSW: AKA AT SOUTH BY SOUTHWEST’S INTERACTIVE CONFERENCE

Our Director of Digital, along with our Director of Marketing and Partnerships, travelled to Austin, TX, earlier this month to attend SXSW Interactive, the biggest interactive conference on Earth—a breeding ground for new ideas and creative technologies.

A few advance previews of what’s to come in 2012:
⋅Transmedia campaigns will allow brands a 24/7 interactive platform with users.
⋅Product storytelling will play a big role in brand engagement on all digital outlets.
⋅AT&T, Verizon, and T-Mobile are creating a joint-venture app, ISIS, which allows for payment via phone. No wallet needed!

We were so inspired at SXSW that we can’t wait to introduce everything we learned into your campaigns.