AKA NYC, in partnership with Time Out NY, has launched a new industry initiative: BLACK FRIDAY ON BROADWAY, a limited time promotion bringing the tradition of post-Thanksgiving deals to the Great White Way. Starting Wednesday, November 25th, theater-goers were able to take advantage of exclusive savings on tickets on more than a dozen shows on Broadway and beyond, including MATILDA and FIDDLER ON THE ROOF.
In addition to the media and promotional support from Time Out which included an ad in their Annual Gift Guide, we designed a beautiful website and secured digital, outdoor, and grassroots exposure to spread the word far and wide and maximize ticket sales over the holiday weekend through Cyber Monday.