On Thursday, June 23, we launched a brand new website for FIDDLER ON THE ROOF. The new design and build was inspired by Insights about the consumer experience, and timed with the rollout of FIDDLER’s refreshed creative: the “TO LIFE” campaign. To set up FIDDLER for continued success, our AKA Digital Team focused on functionality alongside aesthetics.
We strategically reviewed the user journey on the previous FIDDLER site to target ways to maximize the experience and deliver greater ticket sales. It was important to ensure this new site continued to serve as a strong brand hub, delivering consumer needs simply and easily. The new site provides a seamless transaction process, showcases all of our compelling content, and delivers a top-notch mobile experience.
Now that peak tourist season has arrived—bringing an increase of impressions in the market—the timing couldn’t be more perfect for this website refresh. Click around and check it out for yourself!
Visit FiddlerMusical.com for more about FIDDLER ON THE ROOF.