Our new commercial for FIDDLER ON THE ROOF went live September 9 and it’s a wonder of wonders. Set to “Tradition,” the spot stylishly captures the choreography of Hofesh Shecter and is already the talk of the shtetl. The countdown to the release was seamlessly integrated with AKA’s Social Media Team through behind-the-scene photos and script teases from Tevye’s iconic opening monologue.


Watch and join us in cheering “Mazel Tov!” to Executive Creative Director Bashan Aquart and AKA’s Content Team’s Jamaal Parham, Stephen Mlinarcik and Adam Coffia.


Broadway performances begin November 20th.