Watch: The Band Gets Lively

“We wanted to infuse the campaign with the joy and celebration that are in the show.”

That’s how Jamaal Parham, AKA’s Content Director, describes the new TV spot for The Band’s Visit. With its focus on laughter, dance, music-making – not to mention the upbeat song “Welcome to Nowhere” – it emphasizes the zest in this Tony Award-winning show. Look for more elements of this lively campaign to appear throughout October.