02/26/2015

WHAT HAPPENS IN VEGAS…ROCKS!

AKA NYC was recently tasked by Base Entertainment and S2BN to refresh the existing branding for the smash-hit Las Vegas production of ROCK OF AGES, now playing at The Venetian. Our team developed a range of creative explorations that would resonate on the Vegas Strip. The chosen concept prominently features the hotter than hot cast members and a glitzy logo treatment, which brings a fresh new dimension to the campaign. We’re thrilled with the results!