HEATHERS THE MUSICAL started performances on March 15 at New World Stages, and the in-crowd has already taken notice! Brought to you by the award-winning creative team of Kevin Murphy (Reefer Madness, Defiance), Laurence O’Keefe (Bat Boy, Legally Blonde) and Andy Fickman (Reefer Madness, She’s the Man), HEATHERS THE MUSICAL is a hilarious, heartfelt and homicidal new show based on the greatest teen comedy of all time. To launch this very “very” new production, AKA created a campaign that celebrates HEATHERS’ 80s roots, while making it relevant for today. We began with teaser art and a direct mail postcard that paid homage to the chalk board art of the movie. Last week, the full, and totally fab, campaign art rolled out across all platforms, including front of house and outdoor placements in and around NWS and Times Square.
We also recently premiered a hot new Broadcast spot, which captures the sassy and sexy personality of the show. CLICK HERE to watch.
HEATHERS THE MUSICAL is destined to be the most popular new show of the season.
CLICK HERE to learn more!