A BRONX TALE

To to begin seeding the upcoming National Tour, A BRONX TALE and AKA set out to create a fun and unique activation to engage with Spring Road Conference attendees, making it all about them.​

Working with Saks Fifth Avenue as a partner, AKA created an exclusive pop-up salon experience right in the hotel where the conference was happening. Featuring boutique-style stations from luxury cosmetic brands Armani, Clairns, Clinique, Kiehl’s, MAC and Nars, the experience became a highly-sought out opportunity for busy conference-goers to refresh, recharge and be pampered with makeovers, champagne, decadent treats and more.

The pop-up garnered significant selfie action from happy attendees and kept A BRONX TALE on everyone’s (freshly primped) lips!