Empire Outlets is New York City’s premier outdoor shopping and dining center. With its picture-perfect views of lower Manhattan; a lush, landscaped plaza with tranquil fountains; and access to some of the city’s best deals, Empire Outlets is unlike any other shopping destination in the five boroughs. It needed a bold and original creative campaign to match. 

Collaborating with casting directors, stylists, and dressers, our team produced a fashion shoot that anchored a series of seasonal creative campaigns. A ‘behind the scenes’ web teaser also gave the public glimpses of the energy and style at New York’s newest fashion destination.

The creative campaign incorporates the photos from this shoot, and illustrations from noted style illustrator Holly Nichols are incorporated into a bright and enticing collage.