NYBG – Chihuly

AKA worked with The New York Botanical Garden to create an immersive mobile experience for their major 2017 exhibition, CHIHULY. As visitor’s approached art installations, the Interactive Guide triggered additional rich, contextual information about the artist, artwork or the process of its creation, as well as immersive 360-degree photography for select works. The NYBG CHIHULY Interactive Guide, which was made possible by Bloomberg Philanthropies, also allowed visitors to create their own artwork by using customized photo filters inspired by NYBG’s landscape and share them via social media. The mobile experience garnered over 202,945 visitor interactions  – which significantly exceeds engagement levels for past exhibits.