NEW YORK BOTANICAL GARDEN 360°
AKA worked with The New York Botanical Garden to create an immersive mobile experience for their major 2017 exhibition, CHIHULY. As visitor’s approach art installations, the Interactive Guide triggers additional rich, contextual information about the artist, artwork or the process of its creation, as well as immersive 360-degree photography for select works. The NYBG CHIHULY Interactive Guide, which is made possible by Bloomberg Philanthropies, also allows visitors to create their own artwork by using customized photo filters inspired by NYBG’s landscape and share them via social media. The mobile experience has garnered over 115,000 visitor interactions and counting – which significantly exceeds engagement levels for past exhibits.