AKA was asked to create key art that would elevate this brand to Broadway caliber while emphasizing its unique selling points. Using audience research to guide our imperatives for logo development we discovered that while fans of the brand showed a deep affinity to the unique blended genre and style of production, there was an education process required to motivate the typical Broadway theatergoer to buy tickets.

The final artwork lead with a message of a ‘new style’ of entertainment clearly conveying the overall experience and brand promise.