A NIGHTLY POST-SHOW PARTY TOTALLY UNIQUE TO SUMMER
The experience was born in response to clear audience insights- the audience wanted to keep dancing so much, we couldn’t get them out of the theatre!
We partnered with Bond 45 (right next door to the Lunt-Fontanne Theatre) to host an After Party with special perks for our ticket buyers.
The nightly post-show event includes complimentary cocktails, cotton candy, Donna Summer-inspired music, a bespoke menu and occasional cast drop-ins!
The activation perfectly encapsulates the spirit and energy of the show, and has proven so successful, it is now part of the mass media campaign as research has proven our audiences want to stay out until the Last Dance!