The Prom

Focus group research revealed that before they would buy tickets to The Prom, theater multibuyers needed to learn more about the plot, understand why the adult characters were in a show named after a high school dance, and know that the story was smart, heartfelt, and focused on unity. In response, AKA crafted a new campaign that clearly identifies the adult characters and celebrates the triumphant love at the center of the plot. A full-day photo and video shoot captured the still and motion imagery needed to bring the campaign to life – Check out the final product below!