THE PROM

AN INFLUENCER EVENT FOR GROUP AGENTS AND WORLDWIDE PARTNERS

Up to 30% of a show’s pre-opening advance often comes from group sales, making Group Agents some of the most powerful people in the industry. To make a big splash for THE PROM, a new Broadway musical, we created a sneak peek event just for them, featuring three fully-staged numbers, a panel discussion with director Casey Nicholaw, a custom ‘Prombill’, and a reception with the starry cast and creative team.

This ritzy and raucous event was simultaneously live-streamed around the world in partnership with Broadway Inbound – a Broadway first! The invited guests and international viewers were so charmed by the show’s infectious energy that they became our most passionate ambassadors, helping us spread the word far and wide with groups and audience members alike.

 

For more details and for more information on our experiential services contact: experiential@aka.nyc.