The Broadway play The Sound Inside is a taut thriller with an open-ended final scene that leaves audiences guessing. We wanted to mirror that experience with a trailer that teases the show’s story via subtle imagery and prominent sound design.
The trailer’s soundtrack is comprised entirely of noises made by the activities, props, and settings depicted in the play. These “audio Easter eggs” will tantalize those who haven’t seen the show and speak conspiratorially to those who have.
Meanwhile, the rhythmic quality of the sound enhances the dramatic tension. This upends the conventional wisdom that the lead characters – a college professor and her student – live in a quiet, contemplative world. Instead, the trailer indicates this story will be exciting and mysterious.