Moving people through the power of entertainment

We’re shining our spotlight on incoming Senate Majority Leader @SenSchumer for his tireless efforts in passing the #SaveOurStages Act. This new law is a game-changer for our industry’s recovery. Broadway gives you a standing ovation, Senator! ...

Every year, a group of students from Orange County Public Schools gets to experience a live performance of Orlando Ballet’s THE NUTCRACKER. We were thrilled to collaborate with our friends at Orlando Ballet to film the adapted version so that students could continue the tradition virtually this year. ‘Tis the season! ...

AKA NYC is delighted to confirm that Dale A. Mott and Nolan Williams, Jr. are among the first producers selected to take part in the agency’s 500 Hours Initiative, a program designed to support emerging black theater producers. The AKA team will be donating creative, strategic, and marketing hours to help Dale and Nolan bring their vision to life for Grace - a new American musical.

AKA are still accepting applicants for the program. Those wishing to participate should visit our website for application information. Further recipients will be announced in January 2021. #linkinbio #gracethemusical #bygrace ...

The critically-acclaimed celebration of contemporary blackness arrives on Broadway in the 2021 ‑ 2022 season!

Learn more at the #linkinbio! ...

Coming up this month, the TheaterMakers Summit is a gathering of the world’s top theatrical talent for a weekend of education, inspiration, and connection. Held virtually this year, the conference will focus on the theme of "Making Theater In A New World" featuring over 100 Broadway A-listers. Click the link in our bio + use code AKA100 to save $100 now! ...

We’re ready for a haunted holiday! Tickets are now on sale for @axmascarollive, starring Tony Award® winner Jefferson Mays, directed by Tony nominee Michael Arden. Visit the link in our bio to buy a ticket to stream the live capture premiere on 11/28 and support regional, educational and community theaters across the country! ...

Congratulations to our clients on their 2020 Olivier Awards! #olivierawards ...

Big congratulations to all of our clients on their 2020 Tony Award® nominations! #tonyawards ...

Exciting news from our clients at @PasadenaPlayhouse! You can now stream their full initial slate of theatrical programming on a first-of-its-kind nonprofit streaming platform, @myplayhouselive. Sign up today... your seats are ready! #linkinbio #PlayhouseLive ...

We’re thrilled to see the @asianartmuseum welcoming back guests today in San Francisco! Congratulations on a successful reopening! ...

New York City is back(ish)!

Over the last two weeks, the @metmuseum, @themuseumofmodernart, the @whitneymuseum, @edgenyc and @nybg have all reopened to visitors. AKA has made it a point to be there. Our mission is to get people to go places, after all, so we were ecstatic to explore our hometown’s cultural treasures once again.

But Covid has reshaped the experience. As we returned to our beloved museums and gardens, we noticed five key takeaways about experiencing culture in our brave new world. Click the #linkinbio to read more.

📸: @taylorehill / @metmuseum ...

Simply the best! The Original Cast Recording of @tinabroadway, featuring @adriennewarren, is now available for the first time in gold-colored vinyl edition, exclusively at @barnesandnoble to help celebrate #VinylWeekend. ...

Ten Years of Unforgettable Moments: It’s only a billboard… unless it’s an interactive billboard that live streams photos from your opening night, right into Times Square! This industry-first event in 2015 ensured that the laughter from @itsonlyaplay was shared with anyone and everyone in the heart of The Big Apple. #AKANYC10 #TheAKAWay ...

Ten Years of Unforgettable Moments: Since 2012, AKA has sponsored a scholarship at the School of Visual Arts. Our commitment to the next generation of talent is reflected in our ongoing partnership with @svanyc —and these young artists inspire us in return. #AKANYC10 #TheAKAWay ...

Ten Years of Unforgettable Moments: The more you know! We launched the industry’s first in-house research audience group, known as Show & Tell, which has helped to shape countless brands and campaigns since its launch in 2015. #AKANYC10 #TheAKAWay ...

Ten Years of Unforgettable Moments: In 2018, we launched our experiential offering with an industry event at The Whitby Hotel in NYC. This new department positions us to adapt to the changing advertising landscape for the next decade and beyond! #AKANYC10 #TheAKAWay ...

Ten Years of Unforgettable Moments: In 2018, our clients won big at @thetonyawards, including @cursedchildus (Best Play), @thebandsvisit (Best Musical), @onceislandbway (Best Revival of a Musical), and @johnleguizamo’s @latinhistory101 (Special Tony Award). #AKANYC10 #TheAKAWay ...

Ten Years of Unforgettable Moments: Last year, we became the @metmuseum’s agency of record! We can’t wait to continue the legacy and tradition of this one-of-a-kind institution. #AKANYC10 #TheAKAWay ...

Ten Years of Unforgettable Moments: In 2016, our team traveled to Gander, Newfoundland, the location of the #TonyAward-winning @wecomefromaway. Welcome to the rock! #AKANYC10 #TheAKAWay ...

We are devastated by the passing of our dear friend and client André Ptaszynski. His brilliant mind, infectious humor, unwavering perseverance, and generosity of spirit will be greatly missed by so many at AKA around the world. Rest In Peace André.

Photo: Happy memories at the Australian opening night of @matildathemusical @matildabroadway @matildamusicalaunz ...

This Saturday 8/1, @reneeflemingmusic continues the #MetStarsLiveinConcert series with a performance from the Renaissance-inspired Music Room of Washington, D.C.’s @dumbartonoaks. Her performance will stream live in high definition at 1PM EDT and will remain available for on-demand viewing for 12 days. Get your tickets now at the link in our bio. #MetOpera #ReneeFleming ...

WIN 2 TICKETS to a Broadway show in 2021! Get ready to vote with @headcountorg. Go to HeadCount.org/broadway to check your registration status, register to vote if you need to and see who’s on your ballot. #BroadwayVotes ☑️ ...

Along with the entire Broadway community, our hearts are broken over the loss of Nick Cordero, but we will always remember him as #oneofthegreatones. Our thoughts are with @amandakloots, his son Elvis, and his entire family. If you’d like to support them during this difficult time, please visit the link in our bio for their GoFundMe page. #nickcordero ...

America turns 244 today. May you stay forever young. Tune in tonight for a stirring and inspiring performance from Broadway's Girl From The North Country. ...

Broadway's lights may dim, but they'll never go out. The Great Bright Way will be back again, and we'll be there. #BroadwayWillBeBack #TheGreatBrightWay ...

They are our colleagues. Our clients. Our community. Ourselves. This week, the Supreme Court affirmed something we've always known to be true -- LGBT+ rights are human rights. AKA remains committed to promoting equality, not just in the workplace, but in all the places we get people to go. That's worth fighting for. #AKANYC #lgbtq🌈 #supremecourt ...

Black lives matter. Black children matter. Black futures matter.

We stand in solidarity and support our friends, family and community in the fight for equality, today and every day.

Even those of us who haven’t experienced this sort of racism directly can connect with this crisis on a deep human level. We are all sons and daughters, mothers and fathers, siblings and friends, colleagues and neighbors.

Regardless of the color of our skin or our experience enduring trauma and injustice, it is up to us to have the courage to look honestly at the outdated system that perpetuates these acts. This system has benefited many of us and made it all too easy to overlook. It is our responsibility as fellow humans to take the actions we can to change our world for the better.

#blacklivesmatter #justiceforgeorgefloyd ...