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ATTRACTION EDGE
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MUSEUM THE METROPOLITAN MUSEUM OF ART
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MUSEUM ASIAN ART MUSEUM
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OFFICE AKA LA
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PLAY PLAZA SUITE
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MUSEUM THE FRICK COLLECTION
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Play BETRAYAL
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MUSICAL COME FROM AWAY
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GYM YMCA
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Play HARRY POTTER AND THE CURSED CHILD
Moving people through the power of entertainment
The only fully-integrated, global agency for arts, entertainment, tourism and culture.
New York City is back(ish)!
Over the last two weeks, the @metmuseum, @themuseumofmodernart, the @whitneymuseum, @edgenyc and @nybg have all reopened to visitors. AKA has made it a point to be there. Our mission is to get people to go places, after all, so we were ecstatic to explore our hometown’s cultural treasures once again.
But Covid has reshaped the experience. As we returned to our beloved museums and gardens, we noticed five key takeaways about experiencing culture in our brave new world. Click the #linkinbio to read more.
📸: @taylorehill / @metmuseum
Simply the best! The Original Cast Recording of @tinabroadway, featuring @adriennewarren, is now ...
Simply the best! The Original Cast Recording of @tinabroadway, featuring @adriennewarren, is now available for the first time in gold-colored vinyl edition, exclusively at @barnesandnoble to help celebrate #VinylWeekend.
We continue to witness – in horror – more Black lives unjustly taken. We’re not blind to the ...
We continue to witness – in horror – more Black lives unjustly taken. We’re not blind to the insidious status quo and today we move forward with action: our commitment to be an anti-racist company and change leader within the arts, entertainment & culture industry, and the community at large.
Racism and inequality are deeply systemic and destructive in ways both seen and unseen; both far-reaching and too close to home. AKA NYC has long committed to full inclusivity in the workplace, a mission led by our existing diversity task force. We recognize that changing ourselves without changing the world outside our office isn’t enough. So, we came together these past few months to reinvigorate this task force, got honest and personal, and took the necessary time to lay the groundwork for lasting change – the start of which we’re sharing now because accountability is crucial.
We believe it and we live it. Learn more on our website at the #linkinbio.
– AKA NYC
*Hispanic includes respondents of any race. Internal survey data represents how people self-identified. Biracial respondents were included in both categories they identified as.
*Source: datausa.io
Congratulations to the @metmuseum on a spectacular re-opening! Seeing New Yorkers experience art ...
Congratulations to the @metmuseum on a spectacular re-opening! Seeing New Yorkers experience art & culture once again, as the city comes back to life, will inspire us for days to come!
Ten Years of Unforgettable Moments: It’s only a billboard… unless it’s an interactive billboard that live streams photos from your opening night, right into Times Square! This industry-first event in 2015 ensured that the laughter from @itsonlyaplay was shared with anyone and everyone in the heart of The Big Apple. #AKANYC10 #TheAKAWay
Ten Years of Unforgettable Moments: Since 2012, AKA has sponsored a scholarship at the School of ...
Ten Years of Unforgettable Moments: Since 2012, AKA has sponsored a scholarship at the School of Visual Arts. Our commitment to the next generation of talent is reflected in our ongoing partnership with @svanyc —and these young artists inspire us in return. #AKANYC10 #TheAKAWay
Ten Years of Unforgettable Moments: The more you know! We launched the industry’s first in-house ...
Ten Years of Unforgettable Moments: The more you know! We launched the industry’s first in-house research audience group, known as Show & Tell, which has helped to shape countless brands and campaigns since its launch in 2015. #AKANYC10 #TheAKAWay
Ten Years of Unforgettable Moments... and ten years of cool drinks in the warm summer sun, celebrating the Broadway season. Cheers! #AKANYC10 #TheAKAWay
Ten Years of Unforgettable Moments: The little genius grew into her own—as the star of an award-winning Broadway musical! Our 2015 campaign embodied that wonderful feeling you get when you dream about being a child again... #AKANYC10 #TheAKAWay
Ten Years of Unforgettable Moments: Unwrap a world of pure imagination! In 2016, we served up a ...
Ten Years of Unforgettable Moments: Unwrap a world of pure imagination! In 2016, we served up a delicious treat to celebrate the launch of @charlieonbway: an award-winning integrated campaign that showed Willy Wonka arriving in New York, turning the city into a confectionary wonderland. 🍭 #AKANYC10 #TheAKAWay
Ten Years of Unforgettable Moments: In 2018, we launched our experiential offering with an industry ...
Ten Years of Unforgettable Moments: In 2018, we launched our experiential offering with an industry event at The Whitby Hotel in NYC. This new department positions us to adapt to the changing advertising landscape for the next decade and beyond! #AKANYC10 #TheAKAWay
Ten Years of Unforgettable Moments: In 2018, our clients won big at @thetonyawards, including ...
Ten Years of Unforgettable Moments: In 2018, our clients won big at @thetonyawards, including @cursedchildus (Best Play), @thebandsvisit (Best Musical), @onceislandbway (Best Revival of a Musical), and @johnleguizamo’s @latinhistory101 (Special Tony Award). #AKANYC10 #TheAKAWay
Ten Years of Unforgettable Moments: Last year, we became the @metmuseum’s agency of record! We ...
Ten Years of Unforgettable Moments: Last year, we became the @metmuseum’s agency of record! We can’t wait to continue the legacy and tradition of this one-of-a-kind institution. #AKANYC10 #TheAKAWay
Ten Years of Unforgettable Moments: In 2019, we took over Times Square with a first-ever billboard ...
Ten Years of Unforgettable Moments: In 2019, we took over Times Square with a first-ever billboard domination featuring the new branding for @cursedchildus. The Boy Who Lived lives on in this award-winning campaign. ⚡️#AKANYC10 #TheAKAWay
Ten Years of Unforgettable Moments: L’chaim, l’chaim to life! Our 2015 campaign for the stunning...
Ten Years of Unforgettable Moments: L’chaim, l’chaim to life! Our 2015 campaign for the stunning revival of @fiddlernyc had us dancing in the streets. #AKANYC10 #TheAKAWay
Ten Years of Unforgettable Moments: In 2016, our team traveled to Gander, Newfoundland, the location...
Ten Years of Unforgettable Moments: In 2016, our team traveled to Gander, Newfoundland, the location of the #TonyAward-winning @wecomefromaway. Welcome to the rock! #AKANYC10 #TheAKAWay
Today, we’re celebrating an incredible decade of advertising the best cultural events in New York ...
Today, we’re celebrating an incredible decade of advertising the best cultural events in New York City and beyond. Thank you to every client, partner, and team member who has been with us on this incredible journey. Stay tuned to follow along with us as we relive some of our favorite moments. #AKANYC10 #TheAKAWay
We're playing our part to get Broadway back! The sooner we all mask up, the sooner the curtains...
We're playing our part to get Broadway back! The sooner we all mask up, the sooner the curtains go up. Join us and #MaskUpCurtainUp. #TheAKAWay
We are devastated by the passing of our dear friend and client André Ptaszynski. His brilliant ...
We are devastated by the passing of our dear friend and client André Ptaszynski. His brilliant mind, infectious humor, unwavering perseverance, and generosity of spirit will be greatly missed by so many at AKA around the world. Rest In Peace André.
Photo: Happy memories at the Australian opening night of @matildathemusical @matildabroadway @matildamusicalaunz
This Saturday 8/1, @reneeflemingmusic continues the #MetStarsLiveinConcert series with a performance...
This Saturday 8/1, @reneeflemingmusic continues the #MetStarsLiveinConcert series with a performance from the Renaissance-inspired Music Room of Washington, D.C.’s @dumbartonoaks. Her performance will stream live in high definition at 1PM EDT and will remain available for on-demand viewing for 12 days. Get your tickets now at the link in our bio. #MetOpera #ReneeFleming
WIN 2 TICKETS to a Broadway show in 2021! Get ready to vote with @headcountorg. Go to HeadCount.org/broadway to check your registration status, register to vote if you need to and see who’s on your ballot. #BroadwayVotes ☑️
Along with the entire Broadway community, our hearts are broken over the loss of Nick Cordero, but ...
Along with the entire Broadway community, our hearts are broken over the loss of Nick Cordero, but we will always remember him as #oneofthegreatones. Our thoughts are with @amandakloots, his son Elvis, and his entire family. If you’d like to support them during this difficult time, please visit the link in our bio for their GoFundMe page. #nickcordero
America turns 244 today. May you stay forever young. Tune in tonight for a stirring and inspiring ...
America turns 244 today. May you stay forever young. Tune in tonight for a stirring and inspiring performance from Broadway's Girl From The North Country.
Broadway's lights may dim, but they'll never go out. The Great Bright Way will be back again, and we'll be there. #BroadwayWillBeBack #TheGreatBrightWay
Happy #Pride from all of us at AKA! 🌈 #pride2020
Congratulations to all of the inaugural Antonyo Award-winners on their historic honors! #broadwayblack #theantonyos
They are our colleagues. Our clients. Our community. Ourselves. This week, the Supreme Court ...
They are our colleagues. Our clients. Our community. Ourselves. This week, the Supreme Court affirmed something we've always known to be true -- LGBT+ rights are human rights. AKA remains committed to promoting equality, not just in the workplace, but in all the places we get people to go. That's worth fighting for. #AKANYC #lgbtq🌈 #supremecourt
Congratulations to our clients on their 2020 Drama Desk Awards! 🎉
Black lives matter. Black children matter. Black futures matter.
We stand in solidarity and support our friends, family and community in the fight for equality, today and every day.
Even those of us who haven’t experienced this sort of racism directly can connect with this crisis on a deep human level. We are all sons and daughters, mothers and fathers, siblings and friends, colleagues and neighbors.
Regardless of the color of our skin or our experience enduring trauma and injustice, it is up to us to have the courage to look honestly at the outdated system that perpetuates these acts. This system has benefited many of us and made it all too easy to overlook. It is our responsibility as fellow humans to take the actions we can to change our world for the better.
#blacklivesmatter #justiceforgeorgefloyd
Broadway’s second act will come. For now, here’s a lyric from one of our favorite second act ...
Broadway’s second act will come. For now, here’s a lyric from one of our favorite second act songs, “When I Grow Up” from Matilda. #OnlyIntermission
Congratulations to our clients on their 2020 @outercriticscircle Honors! 🎉
Calling all Harry Potter fans! Join Harry Potter at Home with some incredible @wizardingworld ...
Calling all Harry Potter fans! Join Harry Potter at Home with some incredible @wizardingworld friends, including #CursedChild's @missdumezweni, as they take turns reading Harry Potter and the Sorcerer’s Stone! Visit HarryPotterAtHome.com to tune in! ⚡
Tune in TONIGHT at 8pm ET for a one-night-only performance of David Mamet's NOVEMBER, starring ...
Tune in TONIGHT at 8pm ET for a one-night-only performance of David Mamet's NOVEMBER, starring John Malkovich, Patti LuPone, Dylan Baker, Ethan Phillips and Michael Nichols in support of @theactorsfund. Visit the @bwaysbestshows Facebook and YouTube pages to enjoy the live stream performance. #BwayBestShows #TheActorsFund
Congratulations to our clients on their 2020 Drama League Award nominations!
How sweet! Our friends at @sweeterynyc are providing free and nutritious meals to #NewYorkCity ...
How sweet! Our friends at @sweeterynyc are providing free and nutritious meals to #NewYorkCity hospitals as donations allow. Only through the generous support of others is Sweetery able to feed the amazing healthcare workers and first responders who put their lives on the frontline during this pandemic. Curious how you can help support their efforts? Visit their GoFundMe link in their bio to join the cause. #StrongerTogether #HealthCareWorkers
More than ever, we cherish the memories of these great stage moments. Theatres may be dark, but you ...
More than ever, we cherish the memories of these great stage moments. Theatres may be dark, but you still shine bright. Congrats to our clients on their 2020 Drama Desk Award nominations!
There's a mantra in our office that has helped us go on: "This is only intermission." We hope it inspires you too.
To theatergoers everywhere: We love you. We miss you. And we want nothing more than to be with you again. For right now, the only way to stick together is to be apart. But remember, this is #OnlyIntermission. And everyone loves a great second act.
art by @frogers
Happy 150th Birthday to The Metropolitan Museum of Art! While the Museum may be temporarily closed, ...
Happy 150th Birthday to The Metropolitan Museum of Art! While the Museum may be temporarily closed, we're still joining in on the excitement over at @metmuseum. Celebrate the #Met150 by sharing your own #MyMetStory! 📸 The facade of The Metropolitan Museum of Art on May 12, 1917.
[Image description: A black and white photo of The Met, with a horse-and-buggy and 1910s-era car out front.]
They stay at home for us, so please stay home for them. Tonight, we #LightItBlue to honor those ...
They stay at home for us, so please stay home for them. Tonight, we #LightItBlue to honor those working tirelessly on the frontlines of this epidemic. Thank you for all you do for us. #MakeItBlue #StayHome
This is only intermission. We look forward to the time when we can head back to Lincoln Center, but ...
This is only intermission. We look forward to the time when we can head back to Lincoln Center, but for now we're loving the new Nightly @metopera Streams, free to view right at home! Join us and access the stream through the Met Opera on Demand apps. #metopera #YourMomentofZen #AKANYC #theAKAWay
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