Moving people through the power of entertainment

The only fully-integrated, global agency for arts, entertainment, tourism and culture.

 

New York City is back(ish)!

Over the last two weeks, the @metmuseum, @themuseumofmodernart, the @whitneymuseum, @edgenyc and @nybg have all reopened to visitors. AKA has made it a point to be there. Our mission is to get people to go places, after all, so we were ecstatic to explore our hometown’s cultural treasures once again.

But Covid has reshaped the experience. As we returned to our beloved museums and gardens, we noticed five key takeaways about experiencing culture in our brave new world. Click the #linkinbio to read more.

📸: @taylorehill / @metmuseum

New York City is back(ish)!

Over the last two weeks, the @metmuseum, @themuseumofmodernart, the @whitneymuseum, @edgenyc and @nybg have all reopened to visitors. AKA has made it a point to be there. Our mission is to get people to go places, after all, so we were ecstatic to explore our hometown’s cultural treasures once again.

But Covid has reshaped the experience. As we returned to our beloved museums and gardens, we noticed five key takeaways about experiencing culture in our brave new world. Click the #linkinbio to read more.

📸: @taylorehill / @metmuseum
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Simply the best! The Original Cast Recording of @tinabroadway, featuring @adriennewarren, is now available for the first time in gold-colored vinyl edition, exclusively at @barnesandnoble to help celebrate #VinylWeekend.

Simply the best! The Original Cast Recording of @tinabroadway, featuring @adriennewarren, is now available for the first time in gold-colored vinyl edition, exclusively at @barnesandnoble to help celebrate #VinylWeekend. ...

Ten Years of Unforgettable Moments: It’s only a billboard… unless it’s an interactive billboard that live streams photos from your opening night, right into Times Square! This industry-first event in 2015 ensured that the laughter from @itsonlyaplay was shared with anyone and everyone in the heart of The Big Apple. #AKANYC10 #TheAKAWay

Ten Years of Unforgettable Moments: It’s only a billboard… unless it’s an interactive billboard that live streams photos from your opening night, right into Times Square! This industry-first event in 2015 ensured that the laughter from @itsonlyaplay was shared with anyone and everyone in the heart of The Big Apple. #AKANYC10 #TheAKAWay ...

Ten Years of Unforgettable Moments: Since 2012, AKA has sponsored a scholarship at the School of Visual Arts. Our commitment to the next generation of talent is reflected in our ongoing partnership with @svanyc —and these young artists inspire us in return. #AKANYC10 #TheAKAWay

Ten Years of Unforgettable Moments: Since 2012, AKA has sponsored a scholarship at the School of Visual Arts. Our commitment to the next generation of talent is reflected in our ongoing partnership with @svanyc —and these young artists inspire us in return. #AKANYC10 #TheAKAWay ...

Ten Years of Unforgettable Moments: The more you know! We launched the industry’s first in-house research audience group, known as Show & Tell, which has helped to shape countless brands and campaigns since its launch in 2015. #AKANYC10 #TheAKAWay

Ten Years of Unforgettable Moments: The more you know! We launched the industry’s first in-house research audience group, known as Show & Tell, which has helped to shape countless brands and campaigns since its launch in 2015. #AKANYC10 #TheAKAWay ...

Ten Years of Unforgettable Moments: The little genius grew into her own—as the star of an award-winning Broadway musical! Our 2015 campaign embodied that wonderful feeling you get when you dream about being a child again... #AKANYC10 #TheAKAWay

Ten Years of Unforgettable Moments: The little genius grew into her own—as the star of an award-winning Broadway musical! Our 2015 campaign embodied that wonderful feeling you get when you dream about being a child again... #AKANYC10 #TheAKAWay ...

Ten Years of Unforgettable Moments: Unwrap a world of pure imagination! In 2016, we served up a delicious treat to celebrate the launch of @charlieonbway: an award-winning integrated campaign that showed Willy Wonka arriving in New York, turning the city into a confectionary wonderland. 🍭 #AKANYC10 #TheAKAWay

Ten Years of Unforgettable Moments: Unwrap a world of pure imagination! In 2016, we served up a delicious treat to celebrate the launch of @charlieonbway: an award-winning integrated campaign that showed Willy Wonka arriving in New York, turning the city into a confectionary wonderland. 🍭 #AKANYC10 #TheAKAWay ...

Ten Years of Unforgettable Moments: In 2018, we launched our experiential offering with an industry event at The Whitby Hotel in NYC. This new department positions us to adapt to the changing advertising landscape for the next decade and beyond! #AKANYC10 #TheAKAWay

Ten Years of Unforgettable Moments: In 2018, we launched our experiential offering with an industry event at The Whitby Hotel in NYC. This new department positions us to adapt to the changing advertising landscape for the next decade and beyond! #AKANYC10 #TheAKAWay ...

Ten Years of Unforgettable Moments: In 2018, our clients won big at @thetonyawards, including @cursedchildus (Best Play), @thebandsvisit (Best Musical), @onceislandbway (Best Revival of a Musical), and @johnleguizamo’s @latinhistory101 (Special Tony Award). #AKANYC10 #TheAKAWay

Ten Years of Unforgettable Moments: In 2018, our clients won big at @thetonyawards, including @cursedchildus (Best Play), @thebandsvisit (Best Musical), @onceislandbway (Best Revival of a Musical), and @johnleguizamo’s @latinhistory101 (Special Tony Award). #AKANYC10 #TheAKAWay ...

Ten Years of Unforgettable Moments: Last year, we became the @metmuseum’s agency of record! We can’t wait to continue the legacy and tradition of this one-of-a-kind institution. #AKANYC10 #TheAKAWay

Ten Years of Unforgettable Moments: Last year, we became the @metmuseum’s agency of record! We can’t wait to continue the legacy and tradition of this one-of-a-kind institution. #AKANYC10 #TheAKAWay ...

Ten Years of Unforgettable Moments: In 2019, we took over Times Square with a first-ever billboard domination featuring the new branding for @cursedchildus. The Boy Who Lived lives on in this award-winning campaign. ⚡️#AKANYC10 #TheAKAWay

Ten Years of Unforgettable Moments: In 2019, we took over Times Square with a first-ever billboard domination featuring the new branding for @cursedchildus. The Boy Who Lived lives on in this award-winning campaign. ⚡️#AKANYC10 #TheAKAWay ...

Ten Years of Unforgettable Moments: L’chaim, l’chaim to life! Our 2015 campaign for the stunning revival of @fiddlernyc had us dancing in the streets. #AKANYC10 #TheAKAWay

Ten Years of Unforgettable Moments: L’chaim, l’chaim to life! Our 2015 campaign for the stunning revival of @fiddlernyc had us dancing in the streets. #AKANYC10 #TheAKAWay ...

Ten Years of Unforgettable Moments: In 2016, our team traveled to Gander, Newfoundland, the location of the #TonyAward-winning @wecomefromaway. Welcome to the rock! #AKANYC10 #TheAKAWay

Ten Years of Unforgettable Moments: In 2016, our team traveled to Gander, Newfoundland, the location of the #TonyAward-winning @wecomefromaway. Welcome to the rock! #AKANYC10 #TheAKAWay ...

Today, we’re celebrating an incredible decade of advertising the best cultural events in New York City and beyond. Thank you to every client, partner, and team member who has been with us on this incredible journey. Stay tuned to follow along with us as we relive some of our favorite moments. #AKANYC10 #TheAKAWay

Today, we’re celebrating an incredible decade of advertising the best cultural events in New York City and beyond. Thank you to every client, partner, and team member who has been with us on this incredible journey. Stay tuned to follow along with us as we relive some of our favorite moments. #AKANYC10 #TheAKAWay ...

We are devastated by the passing of our dear friend and client André Ptaszynski. His brilliant mind, infectious humor, unwavering perseverance, and generosity of spirit will be greatly missed by so many at AKA around the world. Rest In Peace André.

Photo: Happy memories at the Australian opening night of @matildathemusical @matildabroadway @matildamusicalaunz

We are devastated by the passing of our dear friend and client André Ptaszynski. His brilliant mind, infectious humor, unwavering perseverance, and generosity of spirit will be greatly missed by so many at AKA around the world. Rest In Peace André.

Photo: Happy memories at the Australian opening night of @matildathemusical @matildabroadway @matildamusicalaunz
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This Saturday 8/1, @reneeflemingmusic continues the #MetStarsLiveinConcert series with a performance from the Renaissance-inspired Music Room of Washington, D.C.’s @dumbartonoaks. Her performance will stream live in high definition at 1PM EDT and will remain available for on-demand viewing for 12 days. Get your tickets now at the link in our bio. #MetOpera #ReneeFleming

This Saturday 8/1, @reneeflemingmusic continues the #MetStarsLiveinConcert series with a performance from the Renaissance-inspired Music Room of Washington, D.C.’s @dumbartonoaks. Her performance will stream live in high definition at 1PM EDT and will remain available for on-demand viewing for 12 days. Get your tickets now at the link in our bio. #MetOpera #ReneeFleming ...

WIN 2 TICKETS to a Broadway show in 2021! Get ready to vote with @headcountorg. Go to HeadCount.org/broadway to check your registration status, register to vote if you need to and see who’s on your ballot. #BroadwayVotes ☑️

WIN 2 TICKETS to a Broadway show in 2021! Get ready to vote with @headcountorg. Go to HeadCount.org/broadway to check your registration status, register to vote if you need to and see who’s on your ballot. #BroadwayVotes ☑️ ...

Along with the entire Broadway community, our hearts are broken over the loss of Nick Cordero, but we will always remember him as #oneofthegreatones. Our thoughts are with @amandakloots, his son Elvis, and his entire family. If you’d like to support them during this difficult time, please visit the link in our bio for their GoFundMe page. #nickcordero

Along with the entire Broadway community, our hearts are broken over the loss of Nick Cordero, but we will always remember him as #oneofthegreatones. Our thoughts are with @amandakloots, his son Elvis, and his entire family. If you’d like to support them during this difficult time, please visit the link in our bio for their GoFundMe page. #nickcordero ...

America turns 244 today. May you stay forever young. Tune in tonight for a stirring and inspiring performance from Broadway's Girl From The North Country.

America turns 244 today. May you stay forever young. Tune in tonight for a stirring and inspiring performance from Broadway's Girl From The North Country. ...

Broadway's lights may dim, but they'll never go out. The Great Bright Way will be back again, and we'll be there. #BroadwayWillBeBack #TheGreatBrightWay

Broadway's lights may dim, but they'll never go out. The Great Bright Way will be back again, and we'll be there. #BroadwayWillBeBack #TheGreatBrightWay ...

Happy #Pride from all of us at AKA! 🌈 #pride2020

Happy #Pride from all of us at AKA! 🌈 #pride2020 ...

They are our colleagues. Our clients. Our community. Ourselves. This week, the Supreme Court affirmed something we've always known to be true -- LGBT+ rights are human rights. AKA remains committed to promoting equality, not just in the workplace, but in all the places we get people to go. That's worth fighting for. #AKANYC #lgbtq🌈 #supremecourt

They are our colleagues. Our clients. Our community. Ourselves. This week, the Supreme Court affirmed something we've always known to be true -- LGBT+ rights are human rights. AKA remains committed to promoting equality, not just in the workplace, but in all the places we get people to go. That's worth fighting for. #AKANYC #lgbtq🌈 #supremecourt ...

Black lives matter. Black children matter. Black futures matter.

We stand in solidarity and support our friends, family and community in the fight for equality, today and every day.

Even those of us who haven’t experienced this sort of racism directly can connect with this crisis on a deep human level. We are all sons and daughters, mothers and fathers, siblings and friends, colleagues and neighbors.

Regardless of the color of our skin or our experience enduring trauma and injustice, it is up to us to have the courage to look honestly at the outdated system that perpetuates these acts. This system has benefited many of us and made it all too easy to overlook. It is our responsibility as fellow humans to take the actions we can to change our world for the better.

#blacklivesmatter #justiceforgeorgefloyd

Black lives matter. Black children matter. Black futures matter.

We stand in solidarity and support our friends, family and community in the fight for equality, today and every day.

Even those of us who haven’t experienced this sort of racism directly can connect with this crisis on a deep human level. We are all sons and daughters, mothers and fathers, siblings and friends, colleagues and neighbors.

Regardless of the color of our skin or our experience enduring trauma and injustice, it is up to us to have the courage to look honestly at the outdated system that perpetuates these acts. This system has benefited many of us and made it all too easy to overlook. It is our responsibility as fellow humans to take the actions we can to change our world for the better.

#blacklivesmatter #justiceforgeorgefloyd
...

Broadway’s second act will come. For now, here’s a lyric from one of our favorite second act songs, “When I Grow Up” from Matilda. #OnlyIntermission

Broadway’s second act will come. For now, here’s a lyric from one of our favorite second act songs, “When I Grow Up” from Matilda. #OnlyIntermission ...

Congratulations to our clients on their 2020 @outercriticscircle Honors! 🎉

Congratulations to our clients on their 2020 @outercriticscircle Honors! 🎉 ...

Calling all Harry Potter fans! Join Harry Potter at Home with some incredible @wizardingworld friends, including #CursedChild's @missdumezweni, as they take turns reading Harry Potter and the Sorcerer’s Stone! Visit HarryPotterAtHome.com to tune in! ⚡

Calling all Harry Potter fans! Join Harry Potter at Home with some incredible @wizardingworld friends, including #CursedChild's @missdumezweni, as they take turns reading Harry Potter and the Sorcerer’s Stone! Visit HarryPotterAtHome.com to tune in! ⚡ ...

Tune in TONIGHT at 8pm ET for a one-night-only performance of David Mamet's NOVEMBER, starring John Malkovich, Patti LuPone, Dylan Baker, Ethan Phillips and Michael Nichols in support of @theactorsfund. Visit the @bwaysbestshows Facebook and YouTube pages to enjoy the live stream performance. #BwayBestShows #TheActorsFund

Tune in TONIGHT at 8pm ET for a one-night-only performance of David Mamet's NOVEMBER, starring John Malkovich, Patti LuPone, Dylan Baker, Ethan Phillips and Michael Nichols in support of @theactorsfund. Visit the @bwaysbestshows Facebook and YouTube pages to enjoy the live stream performance. #BwayBestShows #TheActorsFund ...

Congratulations to our clients on their 2020 Drama League Award nominations!

Congratulations to our clients on their 2020 Drama League Award nominations! ...

More than ever, we cherish the memories of these great stage moments. Theatres may be dark, but you still shine bright. Congrats to our clients on their 2020 Drama Desk Award nominations!

More than ever, we cherish the memories of these great stage moments. Theatres may be dark, but you still shine bright. Congrats to our clients on their 2020 Drama Desk Award nominations! ...

There's a mantra in our office that has helped us go on: "This is only intermission." We hope it inspires you too.

To theatergoers everywhere: We love you. We miss you. And we want nothing more than to be with you again. For right now, the only way to stick together is to be apart. But remember, this is #OnlyIntermission. And everyone loves a great second act.

art by @frogers

There's a mantra in our office that has helped us go on: "This is only intermission." We hope it inspires you too.

To theatergoers everywhere: We love you. We miss you. And we want nothing more than to be with you again. For right now, the only way to stick together is to be apart. But remember, this is #OnlyIntermission. And everyone loves a great second act.

art by @frogers
...

Happy 150th Birthday to The Metropolitan Museum of Art! While the Museum may be temporarily closed, we're still joining in on the excitement over at @metmuseum. Celebrate the #Met150 by sharing your own #MyMetStory! 📸 The facade of The Metropolitan Museum of Art on May 12, 1917. ⁣⁣⁣
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[Image description: A black and white photo of The Met, with a horse-and-buggy and 1910s-era car out front.]⁣⁣⁣

Happy 150th Birthday to The Metropolitan Museum of Art! While the Museum may be temporarily closed, we're still joining in on the excitement over at @metmuseum. Celebrate the #Met150 by sharing your own #MyMetStory! 📸 The facade of The Metropolitan Museum of Art on May 12, 1917. ⁣⁣⁣
⁣⁣⁣
[Image description: A black and white photo of The Met, with a horse-and-buggy and 1910s-era car out front.]⁣⁣⁣
...

They stay at home for us, so please stay home for them. Tonight, we #LightItBlue to honor those working tirelessly on the frontlines of this epidemic. Thank you for all you do for us. #MakeItBlue #StayHome

They stay at home for us, so please stay home for them. Tonight, we #LightItBlue to honor those working tirelessly on the frontlines of this epidemic. Thank you for all you do for us. #MakeItBlue #StayHome ...

This is only intermission. We look forward to the time when we can head back to Lincoln Center, but for now we're loving the new Nightly @metopera Streams, free to view right at home! Join us and access the stream through the Met Opera on Demand apps. #metopera #YourMomentofZen #AKANYC #theAKAWay

This is only intermission. We look forward to the time when we can head back to Lincoln Center, but for now we're loving the new Nightly @metopera Streams, free to view right at home! Join us and access the stream through the Met Opera on Demand apps. #metopera #YourMomentofZen #AKANYC #theAKAWay ...

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