The film is part of an electric launch campaign strategically centered on the devoted fanbases of stars Rachel Zegler and Kit Connor.
New York City, NY, May 28, 2024 — Audiences caught their first glimpse of Sam Gold’s “Romeo + Juliet,” starring Kit Connor and Rachel Zegler, in a new music video created by AKA, a full-service creative advertising agency, visionary director Sam Gold, and acclaimed cinematographer Sam Levy. The music video is the latest element of the show’s launch campaign, announcing the upcoming Broadway run to uproarious excitement among fans.
Featuring the dynamic Broadway leads and set to Jack Antonoff’s “Tiny Moves,” the film captures the essence of Zegler and Connor’s natural, youthful chemistry while introducing audiences to Gold’s modern interpretation of “Romeo + Juliet.” The Broadway production also features music written by Antonoff, with movement by choreographer Sonya Tayeh.
AKA worked closely with Seaview Productions and director Sam Gold on a targeted approach to the on-sale campaign, strategically leveraging the immense fan bases of those involved. The Instagram teasers debuted in early April, with the enigmatic symbols “R” and “J” posted on the stars’ social feeds and building buzz around the show. The show’s key art was released shortly after, featuring eye-catching neon colors and the bold tagline “The Youth are F**cked,” which serves as a rallying cry for the show’s innovative approach. The on-sale campaign culminated in the premiere of this music video across YouTube and all social media platforms, garnering over 10 million views in the first 72 hours.
VIDEO CREDITS:
AKA CEO: Elizabeth Furze
Chief Creative Officer: Miky Wolf
Senior Creative Director: Sam McMenamin
Associate Creative Director: David Rothstadt
Director of Production: Tom Coppola
Director: Sam Gold
Director of Photography: Sam Levy
Editor: David Rothstadt
Color: Harbor Picture Company
Production Company: Surewin Productions
Executive Producer: Sherwyn Santos
Art Director: Rob Schnabel
Social Media Team: Dan Quitério, Jessica Walters, Stephanie Albert
Account Team: Elizabeth Findlay, Stevie Coleman, Josh Boucher