Mercer Labs, an immersive art experience in downtown NYC opened in early 2024. We were thrilled to partner with Mercer Labs to craft their strategic positioning and launch an awareness campaign designed to reach both New Yorkers and tourists. The new brand campaign is entitled “Feel Something New” and introduces the educational strapline “15 Rooms, An Ultra-Sensory Experience.”
The campaign launched in late July and includes a comprehensive PPC campaign in addition to awareness media including subway stations, LinkNYC screens, airport baggage claims, and OOH placements within Brookfield Place and Penn Station.
Find more information on Mercer Labs and purchase tickets here.