24/01/2024

From Page to Stage: Journeying to Broadway with Water for Elephants

We’re just one month away from the Broadway previews of Water for Elephants set to begin on February 24, 2024! This eagerly anticipated production, adapted from the critically acclaimed bestselling novel, promises to captivate audiences with its unique and spectacle-filled musical experience.

Our dedicated team has been hard at work preparing for the show, recently unveiling a new promotional spot that introduces the main storyline of Water for Elephants. The shoot itself was nothing short of a “three-ring circus,” a playful nod to the show’s setting, as we simultaneously captured photos, compelling videos, and engaging social content.

Adding an extra layer of authenticity to the circus setting, real acrobats who are also featured in the musical graced the set, showcasing their incredible skills with stunts, throws, and even knife juggling. A total of 12 cast members, including the talented leads Grant Gustin and Isabelle McCalla, immersed themselves in character, bringing the magic of Water for Elephants to life.

Photography by Sophy Holland
Photography by Sophy Holland