AKA conceived and created a new, anthemic television trailer for the highly-anticipated Broadway musical, New York, New York.
Featuring music and lyrics by Tony, Emmy & Grammy Award winners and Academy Award nominees John Kander & Fred Ebb (Chicago, Cabaret), written by Tony Award nominee David Thompson (The Scottsboro Boys, Steel Pier), co-written by Sharon Washington (Audible’s Feeding The Dragon) and featuring additional lyrics by Pulitzer, Tony, Emmy & Grammy Award winner and Academy Award nominee Lin-Manuel Miranda (Hamilton, In The Heights), New York, New York will be directed and choreographed by five-time Tony Award winner Susan Stroman (The Producers, The Scottsboro Boys).
AKA partnered with Final Cut, Machine Sound, Significant Others, and DMS to create a spectacular celebration of a singular city, full of complex 3D and 2D VFX, stunning sound design, and inventive production design that brings the soul of this new musical to life—before rehearsals, set construction, and costume builds began.
Together with the show’s creative team and producers, AKA was able to capture the heart of this brand-new musical—the hugeness of the greatest city in the world, and the hope and hustle it takes to make it here—and visualize it at a level never seen before with Broadway content.
The musical medley at the center of the spot was arranged specifically for the commercial and recorded at the famous Power Station Studios with a 19-piece orchestra. It blends together two anthems for the city—the iconic Kander & Ebb classic, “New York, New York,” and “Cheering for Me Now,” a new collaboration with music by John Kander and lyrics by Lin-Manuel Miranda.
AKA Chief Creative Officer Miky Wolf (Co-Director/Writer) says, “This musical is a story about artists with big dreams that come here to go big and take risks. We embraced that spirit and created something that’s truly exciting audiences and ticket buyers.” AKA Creative Director Sam McMenamin (Co-Director/Writer) adds, “Just like the show, our spot is a love letter to this city and to Broadway, and at a time we need it most, it finally feels like we’re back.”
Credits
Agency: AKA
Chief Executive Officer: Elizabeth Furze
Chief Creative Officer: Miky Wolf
Creative Director: Sam McMenamin
Senior Creative Director: David Barrineau
Art Director: Alex Enterline
Director of Production: Tom Coppola
Co-Directors/Writers: Miky Wolf, Sam McMenamin
Director of Photography: Connie Huang
Line Producer: Ryan Creighton
Editing: Final Cut
Editor: JD Smyth
Color: Significant Others
Sound Design & Mix: Machine
3D Modeling: DMS
Orchestrator: Sam Davis
Choreographer: Susan Stroman
Costume Designer: Donna Zakowska
Production Designer: Bryan Hodge
Head of Theater: Robert Jones
Account Supervisor: Stephanie Cichy
Project Manager: Kelli McGurk
NEW YORK, NEW YORK is produced by Sonia Friedman and Tom Kirdahy, in association with MGM ON STAGE and Chartoff-Winkler.
Performances Begin Friday, March 24, 2023
At Broadway’s St. James Theatre
Tickets on sale now at NewYorkNewYorkBroadway.com